Soft Launch Club

A focused launch circuit for indie products—not a week of vague buzz.

New here

DEMO OFFER. We assemble a small launch circuit from relevant creators, newsletters, communities, referral partners, and targeted outreach. You pay when a new eligible customer completes a verified purchase, not when a placement goes live.

Indie launchDigital productsPerformance-based

The way they work.

Demo provider profile. Soft Launch Club is a fictional independent launch practice for solo SaaS founders, AI-native businesses, indie makers, new marketplaces, and online creative products. The work combines creator partnerships, newsletter placements, launch communities, targeted outreach, and referral programs. No historical performance claims are implied.

Included

Launch angle and eligibility lock
Partner and community outreach
Referral path setup
Verified purchase reporting

Not included

Placement fees or media spend
Existing users
Refunds and chargebacks
Unapproved claims

Creator partnershipsNewsletter placementsLaunch communitiesTargeted outreachReferral programs

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A little proof of style.

Portfolio examples are provider-submitted unless marked as a verified Bontou outcome.

Soft Launch Club fictional demo portfolio illustration — Fictional demo sample illustrating the provider approach. Not a client result.

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